“Purposeful storytelling isn’t show business, it’s good business.” — Peter Guber

Marketing a product, giving a great toast, closing an investment deal: they all come back to great stories. We learn again and again from experience and scientific study that stories hold attention and stick in an audience’s memory.

This one-day course will teach you this essential soft skill with hard, evidence-based strategies. From character to plot to the science of human cognition and emotion, you will leave with all the tools you need to tell stories that make eyes light up and make people tune in.

This course covers:

  • The neuroscience of storytelling

  • Walter Fisher’s narrative paradigm

  • The shape of stories

  • Character

  • Plot

  • Event

  • Narrative conflict

  • Marshall Ganz’s elements of a story

  • Choosing what to include and what to leave out

  • Delivery